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A story built with belief.
Tested by time.
It all began with a simple idea —
to create a better, more natural way to sleep.
That’s how The Woolland was born — a brand built with dedication, knowledge, and a deep love for natural materials.
From the very beginning, we were among the first in Bulgaria to work with merino wool and to create products inspired entirely by nature.
Over the years, we developed a deep understanding of wool, refined our own approach to its processing, and created quality standards that can be felt in every product.
But our journey was not without challenges.
We faced moments that forced us to start again.
We lost the logo that once represented us.
But we did not lose what stood behind it.
And in that moment, we made the most important choice — to continue.
That is how The Merino Wool was born — a new beginning for everything we believe in.
But our roots remain the same.
Today, we continue to create with a mission — to offer products that bring true comfort, care and balance.
And the story of The Woolland remains part of who we are — and who we are becoming.
But when you know where you started — you find a way to move forward.
Let customers speak for us
Why merino wool is different
Naturally breathable. Temperature regulating. Exceptionally comfortable.